Salgado Investigates the DIY-PR and SEO UKBF Masters

March 28th, 2008

I went along to the seminar organised by Duane Jackson MD of Kashflow. Duane has a regular get together that he does for TrustNetworkers.

On this occasion, two speakers were booked in, Andy Barr from 10Yetis and Ray Field of Tin Soldier Design. Both of these had a reputation to live up to from UKBF and so I was curious about them.

I arrived promptly at 6pm and found Andy waiting in reception all by himself. He was pretending to do some work on his laptop but I knew he didn’t want to look like billy-no-mates and so I joined him for a coffee.

Soon it was time to go in to the lecture room and after a short introduction from someone else, Andy Barr got up and started talking about PR. He gave a polished performance and a lot of good do-it-urself PR advice.

Then Ray (Tin Soldier) Field got up and the room instantly stilled as he revealed some of the secrets of his dark trade. He covered everything from how to use Alt and other meta data to how the big G’s algorithm behaves.

Afterwards a lot of us went to the pub round the corner and I managed to get five minutes with Ray who admitted to having analysed my web site and he told me my site was “slick” but needed a couple of little tweaks here and there. Ray offered me a free hour’s worth of advice which I will take up at some point.

I met up with some cool people there, a lot of them from UKBF and I managed to get my report in to my Client about the events in the pub and the half an hour trek to find another watering hole after we got chucked out from the pub.

The following day I woke up to find my name plastered over two publications (due to 10yetis) PInow.com and Maxim magazine - May edition, page 45.

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How to become a private investigator

March 17th, 2008

I bet that when you think about what a Private Investigator is, you think Sherlock Holmes or ITV’s Vincent or even Magnum. Whatever your preconception, the reality is likely to be very different.

So what is it? What do they do and how do they do it?

The SIA are preparing to license the Private Investigation industry and as a result they had to research all activities that a PI might be involved in. They came up with six main categories of activities that they might be involved in. These are to Implement Investigations, Interview Witnesses, Interview Suspects, Search for Information and Evidence, Carry out Basic Surveillance & Laws, Standards and Regulations. These form a best practice of what a PI should know and what activities they engage in. But that is not the full story.

The actual list of activities is much longer and includes over a hundred activities including surveillance, tracing, insurance fraud, interviewing to name just a few. It seems that process serving may not necessarily be a licensable activity.

There are only three routes into the industry;

1 - Find an established private investigator agency willing to show you the ropes.

2 - Buy into a franchise.

3 - Start up on your own.

So lets have a look at the first option. You will have to convince this hypothetical agency that you will add value to their business, that you will not absorb all their learning and teachings and then go and set up shop across the street in direct competition. This option is a hard nut to crack for the aforementioned reason.

The second option is a better one but only if you have thousands of pounds to give them as franchises are not cheap. I have heard that some are charging £10k or more. On the other hand, they offer you support.

The last option is what most people do. With a website, a telephone and a camera, you can be up and running quite quickly. There are some distance learning courses that are relatively inexpensive and offer good value for money and they give you the underpinning knowledge that you will need to become a professional private investigator.

And remember if you want to network with other PI’s then e-legal | Gathering is the preferred forum of the professional.

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Secret life of Cheaters

March 17th, 2008

It seems that with the outing of Eliot Spitzer’s involvement in a prostitution ring and allegations of people cheating on each other over the internet through sites such as “Second Life” and other sites which specialize in helping you to cheat by providing the cheaters with alibis, Salgado Investigations has to ask if we are suffering a internet sex epidemic?

The internet however is a double edged sword for those using it for their illicit hookups. For those of you who read my article, The 7 Habits of Highly Effective Cheaters , you will know that there some things you can do. I won’t go into it here, but a good private investigator would be able to advice you.

In the mean time don’t forget to watch Larry King’s

The secret world of cheaters! Spies, lies and suspicion reign when one person strays. Dr. Drew takes you inside the hidden world of illicit hookups! Insights into infidelity for the hour!

Apparently Jimmie N. Mesis, Editor in Chief/Publisher of PI Magazine will be asked to provide insight into this often difficult subject.

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Is my wife or husband having an affair?

March 7th, 2008

That’s the burning question, I get asked every day.

As a private investigator that deals in infidelity issues, I spend a lot of time talking to people on the phone. I’m a bit like an agony uncle.

I’m gonna have to tell you straight. If you have come to me the answer “yes, it’s more than likely.” Deep down inside, you already know this and all you want now is for an independent confirmation of your fears, you just want someone to tell you it’s not all in your own mind. We can offer you this piece of mind.

In most cases, we will come back to you and tell you that your worst case scenario is happening. But remember that the evidence we obtain is usually circumstantial. I mean that unless your partner is “bumping nasties” on the street ie in public then we would see things like holding hands, maybe a kiss or two, dinner, staying in a hotel.

The only time that more damning evidence is found will be when they are doing it at home and you give us permission to place covert cameras inside your house.

I have always thought that it’s an incredibly courageous thing for a person to pick up the phone and call a complete stranger to tell them about the issues in their relationships. But remember that there are few things that I haven’t already heard and you are not alone. As your P.I., I am completely on your side and everything we talk about is 100% confidential.

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Loss Prevention/Profit Protection: Two sides of the same coin?

March 5th, 2008

The concept of a loss prevention and a profit protection strategy is really a holistic approach to reducing shrink and thereby increasing profit for our clients.

So what is the essence of loss prevention? At its simplest, a loss prevention department protects company assets, creating a safe and secure environment for customers and staff.

Salgado Investigations‘ approach has always been to put the safety of its client’s customers and staff first - after all, it’s vital people think of our clients stores as the safest place to shop and work.

With so much of retailers attention focused on giving customers what they want, you might wonder why they don’t take loss prevention more seriously. I mean that every penny that a retailer loses is another penny that they have to earn.

At the heart of our loss prevention strategy is our belief that prevention is better than cure. That’s why we put so much effort into designing crime out of our clients operations.

Posted in Staff Theft | No Comments »